For consent-related campaigns, Sourcepoint’s reporting platform provides detailed analytics on the number of users that have consented and the overall percentage of consented users.
In addition, Sourcepoint reports on the number of pageviews consumed by consented visitors on a daily basis. There are additional data points provided on the actions of site visitors who were asked for consent.
Consent metrics can be dissected based on a wide variety of targeting parameters including location, device, language, referral source, and more. Our analytics also offer the granularity to analyze consent by vendor, which offers publishers even more insight into vendor performance and impact.
In Sourcepoint’s UI, it is easy to view consent rates by vendor, see when a new vendor was added and to trigger "reconsent" to users when a new vendor is added.