analytics, reporting, high-level reporting, optimization

Sourcepoint provides a reporting dashboard that offers clients consent/non-consent rates on a per user and per message basis, as well as detailed pageview level data, clicks, post-click activity, and more.

These analytics can be layered on top of other messaging campaigns such as event and newsletter sign-ups, subscription, push notifications and others. This provides a holistic view of a client's efforts, which can be used to identify areas of optimization.

The Sourcepoint team can also offer ad-hoc reports on a variety of metrics and dimensions at the request of the client.