Please find in the list below, answers to some frequently asked questions by publishers about the Privacy Lens product:
As a Sourcepoint customer, you are going to be protected from bad results. As we developed Privacy Lens and built the rules used to measure the inventory, we proactively scanned all of our customers’ properties to ensure there were no issues. If we do at some point detect an issue that is impacting your performance among media buyers, we will reach out to you and work with you to resolve the issue.
Premium publishers like you have invested time, resources and money to deploy privacy solutions that comply with regulations and industry frameworks. Privacy Lens will emphasize the difference between publishers that have implemented best in class privacy practices vs. long tail websites that have not. We think that Privacy Lens will redistribute revenue towards premium publishers.
Your Account Manager can retrieve results for all of your properties upon request as we explore a media seller portal that can show which properties meet which standards,
We have taken great care to ensure that Sourcepoint customers meet buying standards. Your Account Management team will work proactively with you to stay ahead of changes in the market and regulatory landscape
You can work with your CMP provider and privacy team to update your configurations to better meet buy side standards. And of course, you can always reach out to Sourcepoint for a demo of our full-featured CMP product.
These will be updated on a daily basis in the Privacy Lens sell-side portal. We are early in the adoption of Privacy Lens, but we are in market with three out of five of the largest media agency holding companies. So far the following baseline rules for GDPR and CCPA are most prevalent:
Consent notice exists
Ability to withdraw consent
Opt-out link on home page
Media sellers will be able to see which buyer standards are applied. You will also be able to see the revenue impact (i.e., X impressions being bought against Y standard: Do you meet the standard?). You will also be able to see the percentage of agency standards you don’t qualify for.
Your Account Manager can provide you with an overview of the demand partners’ standards you are not currently meeting.