Privacy Lens Overview
Privacy Lens is a privacy measurement and analytics tool for the digital advertising ecosystem. Sourcepoint's scanning technology enables:
  • media buyers to see how their media inventory suppliers approach data privacy
  • media sellers to see how buyers are looking at their inventory, so they can optimize their privacy experiences and drive incremental revenue
Retrieving actionable insights for media inventory is a simple 3-step process:
Additional information on configuring and managing these steps can be found below:
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