Privacy Lens Overview

Privacy Lens is a privacy measurement and analytics tool for the digital advertising ecosystem. Sourcepoint's scanning technology enables:

  • media buyers to see how their media inventory suppliers approach data privacy

  • media sellers to see how buyers are looking at their inventory, so they can optimize their privacy experiences and drive incremental revenue

Retrieving actionable insights for media inventory is a simple 3-step process:

Additional information on configuring and managing these steps can be found below: