Dialogue Terms & Definitions

This article is meant to help define and clarify terms we use throughout the Dialogue platform. Especially the conditions or targeting parameters that are available within our scenario setup.

Dialogue Terms & Definitions

  • Property: an individual website, app, or OTT channel.

  • Property Groups: a group of properties that can be used to launch campaigns across all properties within the group.

  • Messages: the element displayed to users visiting your property or property group.

  • Scenarios: logic setup and order for decisioning when and if a message should be shown.

  • Condition: a condition that must be met in order for a message to be shown.

  • Partition Sets: a set of buckets (0-999) that can be used to display different messages to different groups of users visiting your property or property group. Partition sets can be used to A/B test by creating partition groups (e.g. Group A = (0-499) and Group B = (500-999).

  • Campaigns: a way to display or not display a message based on the conditions within a scenario

    • Stage campaign: campaign that will only be displayed to users that have set the proper cookie. Typically used for testing / QA.

    • Public campaign: campaign that will be displayed to the general public visiting your property or property group.

Scenario Conditions

  • Country: Target users or away from users located in specific country(ies)

  • Ablock status: Target users or away from users depending on their adblock status

  • Device: Target users or away from users depending on their device. Available choices are desktop and mobile.

  • Session Search Referrer Gate: Target users or away from users that come from search engines throughout a whole session

  • Session Social Referrer Gate: Target users or away from users that come from social sites throughout a whole session

  • Search Referrer Gate: Target users or away from users that come from search engines for their initial pageview

  • Social Referrer Gate: Target users or away from users that come from social sites for their initial pageview

  • Custom Comp Gate: Target away from users that have clicked on and completed a custom action such as signing up with a 1st or 3rd party newsletter service, completed a survey or liking an article or site.

  • Opt In Recovery Gate: No longer used

  • Client IP List: Target to or away from users with a specific IP address or a set of IP addresses.

  • Page URL Regex Match: Target users or away from users on a specific url or url path (Note: if using more than one url you can create an “or scenario” by using the pipe character | between URLs)

  • Integer in Range: Target to or away from users when an integer passed as a key-value is within a specific range. To target a specific integer, set the same value for the start and end values.

  • String Match: Target users or away from users with a specific key value pair that is passed as a string. Matching options are match (exact match) and contains.

Message Delivery Options

  • Show Message Always: When the set conditions are met, show the message always.

  • Show Message Once: When the set conditions are met, show the message one time.

  • Show Message Num Times: When the set conditions are met, show the message on repeat every N number of pageviews.

  • Message Frequency Cap: When the set conditions are met, show the message N number of times and no more.

  • Session Message Number Limit: When the set conditions are met, show the message N number of times and no more within a user’s session.

Delay Message Options

  • Number of Pageviews Delay: Delay showing a message, when all other conditions are met, N number of pageviews.

  • Number of Times Repeat: Repeat showing a message, when all other conditions are met, N number of times and then stop.

  • Time Delay: Delay showing a message, when all other conditions are met, for N amount of time.

Partition Sets Definitions

  • Bucket: Determinable percentage of users of all users that meet set conditions. Collective of random user generated number between 0 and 999.