GDPR TCF v2 Performance Report

Admin access or Domain access to property (property group).

The GDPR TCF v2 Performance report allows users in your organization with the appropriate access to see how your GDPR TCF v2 consent experience is performing across and within property/properties, and/or property groups.

Due to a necessary restructuring of data tables to support new metrics in the GDPR TCF v2 Performance Report, the report can only provide historical data for your organization beginning on November 9th, 2020.

Generate GDPR TCF v2 Performance Report

The GDPR TCF v2 Performance report can be accessed by clicking Reports on the top navigation bar and selecting GDPR Performance Beta from the susbsequent page.

Use the provided Report Criteria panel to add different Report Criteria to the GDPR TCF v2 Performance report. For more information on how to manage Report Criteria click here.

Users can only generate reports on property or properties to which they have access.

The GDPR TCF v2 Performance report will automatically repopulate as you add, edit, and delete Report Criteria. The report can be organized by three key reporting areas: View Status, User Status, Message Actions. In the following sections, we will provide a brief overview of each reporting area.

View Status

When the GDPR TCF v2 Performance report is organized by View Status, the report will aggregate the end-user's consent statuses across the total number of new and returning views your selected property/properties received in the configured periodization.

This reporting area will count every visit to the property/properties in the configured periodization and includes repeat visits by the same user. If an end-user visits a property 100 times and changes their consent status 100 times in the configured periodization, it will be counted 100 times according to the status definitions.

Statuses that can be reported on and visualized for views include:

  • Total Views

  • Full Opt-In

  • Legitimate Interest Only

  • Reject All

  • Previously Full Opt-in

  • Other

Click here to learn more about these various metrics for View Status.

User Status

When the GDPR TCF v2 Performance report is organized by User Status, the report will aggregate the end-user's consent status across the total number of unique end-users who visited your selected property/properties received in the configured periodization.

This reporting area will count only unique end-users to the property/properties in the configured periodization. If an end-user visits a property 100 times and edits their consent status 100 times in the configured periodization, only the end-user's latest consent status will be counted.

Statuses that can be reported on and visualized for unique end-users include:

  • Total Users

  • Full Opt-In

  • Legitimate Interest Only

  • Reject All

  • Previously Full Opt-in

  • Other

Click here to learn more about these various metrics for User Status.

Message Actions

When the GDPR TCF v2 Performance report is organized by Message Actions, the report will aggregate the actions taken by an end-user who was presented with your consent experience for your selected property/properties in the configured periodization. Use this reporting area to understand how end-users are actioning upon your consent experience.

Metrics that can be reported on and visualized for unique end-users include:

  • Total Users

  • Messaged Users

  • Full Opt-in

  • Legitimate Interest Only

  • Reject All

  • Bounces

  • Other

Click here to learn more about these various metrics for User Status.

Additional Resources

In the list below, please find additional resources to help you navigate GDPR TCF v2 Performance reports: