Campaign Type

Campaign type is only available for Multi-Campaigns.

A campaign's type is a designation assigned by your organization to a campaign being run in either of a property's environments.

There can only be a single campaign for each type (GDPR, CCPA, Anti-Adblock, iOS Tracking, etc.) in a campaign environment. If there is a campaign in the environment with the same type as the incoming campaign, the original campaign will be ended in the environment and replaced with incoming campaign.

In this table below please find a general description of each campaign type:

Campaign Type

Description

GDPR Compliance

Designates the message experience in the campaign is designed to collect consent for GDPR TCF v2 or GDPR non-TCF.

CCPA Compliance

Designates the message experience in the campaign is designed to collect consent for CCPA.

Anti-Adblock

Designates the message experience in the campaign is designed to offer different compensation choices for end-users who are using Adblock.

iOS Tracking Authorization

Designates the message experience in the campaign is designed to request an end-user's consent on their iOS devices.

Custom

For any extant campaign(s) on a property who switches to Multi-Campaign (i.e. there was a campaign running in either a stage or campaign environment when your organization enabled Multi-Campaign on the property)

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