Triggering Custom DTM Events for Adobe

The Adobe tag manager, DTM (Dynamic Tag Manager) has the ability to trigger tag containers based us custom events. These triggers can be integrated into consent actions for tags that a site chooses to isolate inside their tag manager.

The screenshot below shows an example of the JavaScript used to fire a custom DTM event

For more information about creating consent actions within the Sourcepoint UI, please see the following article -- https://help.sourcepoint.com/consent-management-platform/using-consent-actions.

For information on how to create a custom event inside the Adobe DTM interface please reference the following article from Adobe -- https://helpx.adobe.com/dtm/kb/custom-event.html