Tracking in Adservers And DMPs

To track whitelisted users’ contribution to revenue in the ad server we will be utilizing the ability to send and report on key-value pairs in the ad server. 
SOURCEPOINT PAGE CODE UPDATES
The code update below uses the Sourcepoint client data callback function to set a cookie to be later retrieved on a subsequent pageview with the key-value pair being sent to the ad server as a targeting parameter.
The cookie setter function (sp_setCookie) can be replaced by the site’s cookie setter function or leverage jQuery's $.cookie() to achieve the same result. 
window._sp_.config.mms_client_data_callback = function(o) {
   var _sp_msg_id = parseInt(o.info.msg_id);
   var _sp_cookie_val = "";
   if(o.d.abp==true && _sp_msg_id>0){
      sp_setCookie("sp","whitelist",365);
   }
};function sp_setCookie(cname, cvalue, exdays) {
   var d = new Date();
   d.setTime(d.getTime() + (exdays*24*60*60*1000));
   var expires = "expires="+ d.toUTCString();
   document.cookie = cname + "=" + cvalue + ";" + expires + ";path=/";
}
AD SERVER PAGE CODE UPDATES
For illustration purposes, we are using key-value pair capabilities of DFP. The code below will retrieve the sp cookie using the sp_getCookie function. Sites can and will most likely  use their own cookie retrieval function.
Once the cookie value is stored in a JavaScript variable it can be passed to the ad server using the ad server’s standard key-value pair targeting functionality. In this example, we are showing DFP’s googletag.pubads().setTargeting() call.
This enables reporting and targeting in the DFP ad serving platform.
<script>
function sp_getCookie(cname) {
   var name = cname + "=";
   var decodedCookie = decodeURIComponent(document.cookie);
   var ca = decodedCookie.split(';');
   for(var i = 0; i <ca.length; i++) {
      var c = ca[i];
      while (c.charAt(0) == ' ') {
         c = c.substring(1);
      }
      if (c.indexOf(name) == 0) {
         return c.substring(name.length, c.length);
      }
   }
   return "";
}var sp_cookie_val = "";
   sp_cookie_val = sp_getCookie(cname);   googletag.cmd.push(function() {
      googletag.defineSlot("/1234/travel/asia", [728, 90], "div-gpt            ad-123456789-0")
         .addService(googletag.pubads())
         .setTargeting("interests", ["sports", "music", "movies"]);
   googletag.pubads().setTargeting("topic","basketball");
   googletag.pubads().setTargeting("sp",sp_cookie_val);
   googletag.pubads().enableSingleRequest();
   googletag.enableServices();
});
</script>
AD SERVER PLATFORM UPDATES
Ad servers may require you to whitelist the key-value pair before it is available for reporting in the ad server.  The screenshot below shows this in DFP.
SOURCEPOINT PAGE CODE UPDATES
Sending data to your site analytics platform also leverages the mms_client_data_callback function. 
window ._sp_.config.mms_client_data_callback = function (data) {
	// do something useful with the dataObject
	var ab_state = data.d.abp;
	var campaign_id = data.info.cmpgn_id;
	var message_id = data.info.msg_id;	//Send data to external platform
}; window ._sp_.config.mms_choice_selected_callback = function (choiceID) {
	var choice_made =choiceID;
	//Send data to external platform
};
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Last updated 1 year ago